Using the collaboration tool within Instagram rather than the tag functionality will give you a tonne more exposure.

In a nutshell, tagging notifies the tagged person that there’s something of interest. Collaboration, on the other hand, re-posts the content to the collaborator’s profiles and as a result, you cross-pollinate and expose your profile to more followers. Here’s how to do it.

1. Choose your content
2. Enter your caption and any other post details that you need to add
3. Click tag people and then click ‘invite collaborators’
4. You can now enter the Instagram handles of the collaborators you wish to add
5. On Instagram, you can only add up to five collaborators on a post
6. Once you have reached five, you will be prompted that you are at your maximum collaborators reached
7. You can review your post details and click share once you are ready

1. The recipient logs into Instagram, clicks on the notifications, which is the heart icon
2. They can click on the post to review
3. Review the post
4. Click Accept
5. The post will now appear on both profiles or all profiles of the collaborators
6. This post is now on your profile and is now on the collaborator’s profile as well