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Capture Content Pattern
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FAQ Page

CURIOUS ABOUT CAPTURE CONTENT?

Capture Content was founded on September 12th, 2015 in a St Peters apartment. Back then the dream was likely like many others. To master work-life balance and more so to fill a gap in the market which was the abyss know as affordable social media content.

 

We started specialising in content and management, digital marketing, online advertising, and all things relating to video production including motion graphics and 3D animation. We were content creators however, some may consider us a full-service agency these days. We have a wealth of experience creating content for organisations across the board and produce creative content that sings to the market. We offer affordable solutions and drive for content that is highly sharable. We even have a hashtag #wedothat

WHY CHOOSE CAPTURE CONTENT?

Capture Content is a smaller agency so we don’t have the overheads that other agencies have, meaning we can pass the savings onto you. Making us the affordable option.

 

We have a squad of industry professionals which means we can customise our team per project so you’re not paying for someone or a service you don’t need.

 

Capture Content has been at the forefront of the digital and social media evolution.

 

Collectively we have a vast skill set that can accomplish the most complex of briefs.

 

Capture Content is cultured and climate conscious.

WHY IS SOCIAL MEDIA CONTENT SO IMPORTANT?

If you’re reading this now you’re a tad late to the party but that doesn’t mean you can’t get involved. There’s over 3 billion active social media user worldwide and around 18 million in Australia alone. So how can I use this network for my business?

 

  1. Brand awareness
  2. Establish yourself as a thought leader
  3. Humanise your brand
  4. Increase website traffic
  5. Stay top of mind
  6. Generate leads
  7. Boost sales
  8. Create loyalty with younger demographics
  9. Partner with influencers
  10. Customer and audience engagement

 

The list goes on…

HOW DO I GAUGE MY RETURN ON INVESTMENT?

There are many ways of gauging your success when executing social media advertising or digital marketing. Each platform has its own analytics which means your first point of call should be allocating budget on the basis of your demographic. If you’re a B2B business you’d be looking at engaging with the LinkedIn audience alternatively the Millenials are poking around on Instagram and TikTok which may be more suitable.

 

With the above out of the way, we edge closer to the answer. Let’s put it in a TV advertising vs. social media advertising scenario. When advertising on social you can foster communication between brand and consumer (often expressed in likes, comments, tweets, and social shares) and facilitates immediate feedback regarding a company’s products or services. Sounds valuable for CRM huh?

 

Likes, comments, tweets, and shares are great but there is deeper analytics in social advertising. Engagement, reach, ThruPlay to name a few. However, if direct conversion and income is your objective there’s no better ROI than a spike in sales which we can also track. In short, your objective will dictate your ROI.