Most brands brief a Reel like a 60-second TV ad, then wonder why nobody watches past second three. Here's how Sydney content creators build short-form video, and how to brief it properly.
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One day, 30 stills, four cross-platform videos and not a single mardy moment. Here's how content creators smashed the Globite fashion shoot, from daft idea to final cut.
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Content creation shot on iPhones is often optimised for social media platforms. iPhones can easily capture content in vertical or square formats, which are popular on platforms like Instagram, TikTok, and Snapchat. So is this why we're putting down the DSLR?
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Using the collaboration tool within Instagram rather than the tag functionality will give you a tonne more exposure.
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