Content creation shot on iPhones is often optimised for social media platforms. iPhones can easily capture content in vertical or square formats, which are popular on platforms like Instagram, TikTok, and Snapchat. So is this why we're putting down the DSLR?
What is a copywriter brief? Basically, it’s a document that ensures your skilled copywriter just ‘gets it’. It’s the dream that makes combines your industry understanding, business, and ideas, blend deliciously with your copywriter’s talent for quirky or slick messaging and advertising
What is production in comparison to content? A fair question indeed. Content should be considered the cultured little brother of production. Production typically means that there will be more people on deck.