Most brands brief a Reel like a 60-second TV ad, then wonder why nobody watches past second three. Here's how Sydney content creators build short-form video, and how to brief it properly.
One day, 30 stills, four cross-platform videos and not a single mardy moment. Here's how content creators smashed the Globite fashion shoot, from daft idea to final cut.
Are you starting to explore different ways to market your product? Well you and thousands of others in your industry, right? It’s hard not to feel demotivated competing against bigger budgets or bigger marketing teams but we heard you have decided
Do influencers really have the power to improve your brand’s engagement, reach, website traffic and brand awareness?
Research across a wide variety of sectors including, for example, financial services, hospitality, and consumer electronics has established that engaged customers are worth considerably more than customers who are not engaged.
Strategy is an overall plan for achieving some goal or objective. Tactics are the details about how the strategy will be implemented. Marketing strategy, by extension, is an overall plan for achieving some explicit marketing goal or objective.