Consider this. Two weeks to strategise, storyboard, script, shoot, and edit seven 15 second episodes. A squeeze to say the least, oh, and throw in some Covid restrictions just to make things extra fun. The Capture Content squad put their heads together and came up with the goods. The concept revolved around a protagonist role, the Coach! The Coach’s role was to guide the players into doing the right thing when using water. We aimed for a comical idea not only to tie in with the broader ‘Turn It Off Bob‘ campaign but to also engage with the proposed younger BBL fan demographic.