There are many ways to measure the success of content creation. Monitoring conversion rate is the best indicator however a user taking an action such as subscribing, engaging, or creating brand awareness is just as high on the pecking order. For the i=Change Shop For Change campaign, we were tasked with a different challenge. Our KPIs for this project were measured on a different scale. A human scale. Impacting lives, helping our Planet Earth, removing carbon and plastics. In addition, bridging the worlds between some of Australia’s top brands such as PE Nation, Manning Cartell, National Tiles, and Clarins with some of the largest non-government organizations such as WWF Australia, UNHCR, Women’s Community Shelters, and ADARA to name drop a few. Large, we know.