Close
k

Projects

Contact

News

Capture Content Pattern
March 17, 2022
Portfolio

i=Change | Shop For Change

How do you identify successful content creation?

There are many ways to measure the success of content creation. Monitoring conversion rate is the best indicator however a user taking an action such as subscribing, engaging, or creating brand awareness is just as high on the pecking order. For the i=Change Shop For Change campaign, we were tasked with a different challenge. Our KPIs for this project were measured on a different scale. A human scale. Impacting lives, helping our Planet Earth, removing carbon and plastics. In addition, bridging the worlds between some of Australia’s top brands such as PE Nation, Manning Cartell, National Tiles, and Clarins with some of the largest non-government organizations such as WWF Australia, UNHCR, Women’s Community Shelters, and ADARA to name drop a few. Large, we know.

content-creators-sydney

Our Successes

Up to 7,948 lives impacted

Up to 31.2 tonnes sediment removed

Up to 17.8 tonnes carbon stored

Up to 1287.6kg plastics removed

Over 100 brands increased their impact

0
Client

Social Platforms

Instagram, Linkedin and Facebook

Lives Impacted

7,948

Tonne Ocean Sediment

31.2

Tonne Carbon Stored

17.8

Plastic Removed

1287.6kg

Shared

Over 90 times by brands and NGOs

Category
Date

Post a Comment