How can I save water? There are many ways and this Sydney Water campaign was driving that message in the hope that people would pledge that they’d be a little more thoughtful of the environment when consuming water whether it be when brushing your teeth or flushing the loo. Two things you probably don’t want to combine. Off the back of this campaign, we have some impressive results and some longevity with Sydney Water’s personalised animated GIFs to be used on Instagram.