Print Advertising

The roots of design, we love print. Some brands still opt for print marketing because that’s how their consumer digests their media. So what are the different methods of print advertising and how can it benefit your brand?

As digital media has advanced so has print. Point-of-sale, banners, magazines, brochures, decals, car wraps, direct mail, catalogues all have new techniques to attract the reader or viewer.

Printers have introduced affordable embellishments like foiling, embossing and even glow in the dark ink to engage the public. There are many ways to captivate using print. Who can forget the humble scratch and sniff marketing strategy of the late 90’s? Yes, possibly the funniest thing to happen in the 90’s excluding Microsoft having to bail out Apple and Tamagotchi. Anyway we digress. Print advertising is still alive and kicking and that’s that. Oh yeah and #wedothat