Content, from top to tail, pre and post-production. AKA — The lot.

This is one of the most challenging campaigns we’ve ever worked on. In the height of an unmentionable pandemic we conceptualized, scouted, storyboarded, cast, shot, and edited this glorious piece.

Where did we start?

When Because XM approached us to complete this piece we thought to ourselves, chocolate, the great outdoors, we’re in. We immediately started to scout the Southern Highland National Parks in NSW and located numerous picturesque spots in and around Wombeyean Caves. Once completing the location scout we storyboarded and cast for two lucky explorers to play our talent.

The shoot commenced and was rolled out over 2 days to capture the blue and golden hours. Early starts and late finishes were had and we think the outcome is pretty sweet. Happy World Chocolate Day, 7 July 2022.