Before lifting a finger, toe, or eyelid you must know your objective, audience and have a strong purpose. Every good Content Creator on the globe will voice this sentiment and they’re not wrong. However, there is something missing. What? You must know how your audience navigates through their daily Content experience. Is it scrolling through Instagram stories? Reading Reddit? Browsing Pinterest? Tapping through TikTok or exploring hashtags? A Content Strategy is useless if you don’t understand how the user navigates their social media content. Furthermore, if you don’t understand how each platform works you’re on the backfoot. KNOW YOUR PLATFORM AND AUDIENCE!
Once this is understood and agreed upon you can pursue your Content Creation and Strategy. Content Strategy involves thorough planning and research. You must know your market. How they think. What times they’re surfing the internet, social media, and North Bondi ripples. Content Strategy inputs, outputs, and objectives will differ however the steps tend to be the same.
Now then why is Content Strategy so important? Well, let’s put it like this. Would you go to the supermarket without looking in the fridge to see what you need? Some people do just that and they end up with a fridge full of expired eggplant cos they like the colour purple. Content Strategy is all about knowing how the user interacts with social media. In addition, how they are engaged, and the limitations of each individual platform. In another word, you have 3 seconds to captivate the viewer.
What is a content creation marketing strategy?
Content Creation Marketing Strategy is the process completed prior to committing to any creative. As Marketers, we must know what resonates with our consumers and customers. We need to understand why they’re coming to us for a service or product. We need to understand the issue and how the service or good delivers the solution.
Once we understand the solution it is up to us as Content Creators to understand what social media platforms are going to give is the best yields on our investment. Content Creators will build out templates that adhere to each social media platform’s specifications.
An example of Content Creation Marketing would be our Goodments campaign. The Content Created adheres to a strategy based around where the prospective market is geographically located. As a result, content was created for Google Ads, Facebook Ads, Instagram posts and stories.
What is a cross-channel content strategy?
Cross-channel marketing isn’t something you do overnight. It’s an integrated strategy used by marketers worldwide to engage an audience. Most commonly cross-channel marketing focus on all owned, earned media and digital experiences. For example, you may have an Instagram advert that can also be utilised on Facebook, TikTok, and Youtube. That is a cross-channel campaign.
It is a great way to design your marketing strategy and implement data and analysis to create cross-channel customer journeys toward your business goal.
Implementing a cross-channel marketing strategy can be scary. You need to take care of multiple channels. This is where Capture Content can assist. We know the right platforms and optimal language to engage your audience.
Why is it important to have a cross-channel content strategy?
A cross-channel content strategy is essential because it allows you to reach your audience wherever they are. People engage with content across different platforms—like social media, email, websites, and more—depending on their preferences and habits. By showing up consistently across these channels, you expand your reach, stay top-of-mind, and increase your chances of meaningful engagement.
This approach also helps create a cohesive and professional brand experience. When your messaging, visuals, and tone are aligned across platforms, it builds recognition and trust. Whether someone discovers your brand on Instagram or receives an email from you, the experience should feel connected. A strong cross-channel strategy ensures your content isn’t siloed or disjointed—it’s part of a bigger, unified story.
Finally, a cross-channel strategy allows for better performance tracking and more efficient content creation. You can tailor and repurpose core content to suit each channel’s format and audience, saving time and resources. Plus, you gain valuable insights by measuring how content performs across touchpoints, helping you understand what resonates, where, and why. This makes your overall marketing smarter, more targeted, and more effective.
What are content pillars?
Content pillars are the big, juicy themes your brand should be banging on about regularly. Think of them as the main categories your content falls into — the stuff you actually want to be known for. If your brand was a pub menu, these are your go-to mains, not the random side salad you forgot you ordered. For example, a fitness brand might have pillars like how not to eat like a raccoon, workouts that don’t suck, and real people who actually got results.
Having content pillars stops your content from looking like a hot mess. They keep you focused so you’re not one week talking about morning routines and the next about your cat’s third birthday party (unless you’re a pet brand — then go for it). They help you create with purpose, stay on brand, and give your audience something to actually care about. It’s like giving your content a sat-nav — no more posting blind and hoping for the best.
And let’s be real — if you want people (and Google) to take you seriously, content pillars are your best mate. They help build trust, grow your reach, and make you look like you know what the hell you’re doing. Stick to your pillars, stay consistent, and your audience will keep coming back like it’s happy hour.
