Animation

We prefer to call it the limitless and Animation is just that. If you have a story to tell, a point of view, a marketing hypereel or you need to explain to your mother in law that you’re a worthy partner you can do it with Animation. It’s engaging, fast paced, flashy and exciting. But what is Animation and why are so many brands utilising this affordable technique?

Animation was once only used by the high-end production companies for cinema and prior to that animation was either a puppet or playdoe. Both of which are still used today. During the 90’s you’d need a computer that could survive a nuclear blast for it to cope with rendering any small animation and those computer’s weren’t cheap. Now with the advance of computer technology, animation is more affordable than ever. The beauty of animation is that you waver the many production fees. Animation tends to be a tech nerd in a dark room with a storyboard, it’s cost effective and can give any product the pizzazz needed to increase sales.