There are many ways to dangle the proverbial carrot in front of the consumer. Capture Content worked on a volume approach. 18 brand messages across 3 platforms resulting in 54 pieces of content delivered. The content was based on a 4 pillar strategy. See below for more.
HERO: Create awareness and recognition to the brand name in association with what they do
THOUGHT LEADERSHIP: Use statistics and data to convince customers to invest in the APP
COMMUNITY: Use existing customer testimonials to promote the APP
UTILITY: Demonstrate where the APP is different. The look, feel, and features