Content Strategy, Motion Graphics, and Animation.

Capture Content and Goodments collided to create a colossal amount of content for a whole host of platforms including Facebook, Instagram, LinkedIn, and Google. Oh and we also got some decent results.

There are many ways to dangle the proverbial carrot in front of the consumer. Capture Content worked on a volume approach. 18 brand messages across 3 platforms resulting in 54 pieces of content delivered. The content was based on a 4 pillar strategy. See below for more.

So what was the strategy?

HERO: Create awareness and recognition to the brand name in association with what they do

THOUGHT LEADERSHIP: Use statistics and data to convince customers to invest in the APP

COMMUNITY: Use existing customer testimonials to promote the APP

UTILITY: Demonstrate where the APP is different. The look, feel, and features