Brand In Motion 2021. Let’s discuss…

Brand’s mission is imperative for any brands success. It guides the ship. It gives the brand’s employees a direct purpose other than to pay off that mortgage as soon as possible. A brand with a mission is a brand with a vision, a purpose. The mission for the video was to inspire based on We Communications, Brand In Motion mission.

So why is this a case study? Where are the stats?

Brands live in a world of constant motion. The global pandemic, accelerating climate change and social tensions are transforming our lives at warp speed. Yesterday isn’t just gone, it’s ancient history.

For the fifth year, WE partnered with YouGov to quantify that world of motion and understand how brands can navigate it. The 2021 Brands in Motion report, “The Bravery Mandate,” finds that the brands that will flourish in 2021 and beyond are the ones with the courage to take bold actions and make strong stances with the full understanding that not everyone will approve.