Branding is incredibly subjective however there is psychology involved. For example certain fonts emit a sense of playfulness or dominance. Another example, if you popped down to the newsagents to get some well written reputable news you’d likely dodge the paper using Comic Sans for its masthead font.
There’s also colour psychology involved when branding. Oh I love example’s at the minute so here’s a few more. Let’s start with blurting out some colours. Yellow! We associate yellow with affordabilty and youthfulness. Purple is associated with wealth and regal looking brands, enough said there. Blue is for the corporates and green for the environmental companies like BP… hold on? Anyway you get it, colour evokes a feeling in people which in return can make or break a brand. Need a hand? We only have around 20 years experience building brands. I reckon we can assist.
February 27, 2020